TCL Group focusing on enhancing the competitiveness of mobile phone products this year

In 2012, the industry environment is not ideal, TCL group, four major leading industries in addition to mobile phone business, have achieved rapid growth. TCL group Chairman Li Dongsheng (microblogging) said in an interview with reporters yesterday that this year the company will focus on mobile phone products competitiveness, endeavor to realize the breakthrough of the Chinese market at the same time. He also said that in 2013, TCL group will usher in a better year, especially the largest TCL fixed assets of a project - huaxing photoelectric is expected through ascension accounted for large size products, constantly improve the sales.

In 2012, Huaxing photoelectric in operation the first year, the realization of large-scale production, create profit of 315 million yuan during the reporting period, Mr Li said that benefit from the panel industry new capacity release speed slow and improved the market demand, the boom of 2013 panel industry is expected to continue to rebound, the industry is expected to achieve balance between supply and demand. This year, China star optoelectronics in addition to continue to maintain the existing 32 inch products market share, increase will promote the large size products, the main varieties of 48 inches and 55 inches of products, in addition to 28 inches, 46 inch, etc all kinds of products will be put into production and sales. As the huaxing photoelectric future gradually increase the proportion of large size product, sales also will further enhance, panel machine integration synergies will be increased. Huaxing photoelectric set this year's sales targets for 18 million.

In recent years, TCL multimedia active implementation of the strategic transformation enhance product competitiveness, sales profit also implements the surge. In 2013, Mr Li said that multimedia sales target for 18 million, in promoting sales at the same time also will continue to adjust the structure of product sales, increase the proportion of high-end products and large size, so as to improve product gross margin level. Company in March is expected to release the first wave of new product this year, including the world's most thin liquid crystal TV, the latest dual-core smart TV, 3D TV, etc.